Thursday, September 29, 2016

Article Four

SM Head: Renovation and relocation gives this Logan business more room for clothes. Head: Hope Avenue gains a wider selection of clothing after its move By Judd Workman On Aug. 3 the Cache Valley Mall moved its tenant Hope Avenue to a recently renovated location in the center of the mall. Due to this upgrade, the store now offers a wider variety of women’s clothing and jewelry. The Salt Lake City-based company opened its boutique in the mall more than two years ago, but the previous location did not compliment the style and layout of the store. Now, in a newly remodeled corner spot, Hope Avenue is confident it can meet the needs of its customers. “Business is better in this location,” said Sydney Corbin, an employee at Hope Avenue. “Being on the corner now, we are a lot more accessible and easier to spot. The old location was narrower and this one is much more open.” Unlike the previous location, the store now has two entrances, several windows and much more room for displays. Corbin attributes the extra floor space to the store's ability to take on more inventory. Hope Avenue now offers a bigger selection of clothing. “We have been getting a lot better stuff,” Corbin said. “And a lot more of it as well.” Madi Brenchley, an employee at Alvey’s Candies and regular customer at Hope Avenue, enjoys the clothing store much more since the recent move. “It’s bigger, there’s more clothes, and it just looks nicer in general,” Brenchley said. “It was really good for them I think.”

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